Archive for December, 2013

Hey Tim, Innovate This!

December 26, 2013

This is an open letter to Tim Cook at Apple.

Dear Tim,

Is the BOD challenging you to innovate more and put more distance between Apple and your competitors? Here is the top item of my “Wish List”:

Integrate every aspect of user context into operating system services.

For example, innovate this (please) for my iPhone:

Don’t bug me when I am busy in an important meeting!

Scenario – I am in a meeting, and that meeting appears on my iCal calendar. I don’t want my iPhone to ring unless a) the caller is on my VIP list, or b) the caller is on the meeting invitation list. I think that would be simple to do. … or c) don’t bug me unless the caller is a higher priority than my meeting (a little more difficult). ┬áDo the same for Messenger notifications and perhaps e-mail notifications, too.

This third consideration requires me to prioritize meetings and also prioritize people with more granularity than “VIP” or “Not VIP”.

And another nuance to consider – don’t silence my calls when I am traveling at the airport or at some other location where I don’t mind the call. I put travel and personal business on my calendar – perhaps every event needs an election to manage notifications contextually or don’t… Perhaps we need a sense of a) public place context and b) private place context.

Another example from my wish list:

Direct the user interface to the best device at hand! And follow me as I move about…

Scenario – I am watching a YouTube video on my iPhone. When I step into my media room, the YouTube video is automatically directed to my AppleTV. When I leave the media room, the YouTube video is directed back to my iPhone. When I step into my office, the YouTube video is automatically directed to my iPad Air.

This is a toughie – tougher still, what if I don’t start watching that YouTube video on my iPhone and start the video on my desktop Mac? This requires a whole new generation of display devices that are bonjour-equipped, and/or wi-fi equipped and/or blue-tooth equipped so that display devices advertise their capabilities and location to my various computing devices.

Perhaps there is a new device concept lurking, here. I had a dream that I carried a futuristic iPhone in my pocket. It was mostly battery – very small and dense, and it did not have a display. Whenever I moved to a different environment, my iPhone would always utilize the best nearby display device and always have access to my many TB of local storage on my desktop, and to my iCloud storage, too. My futuristic iPhone would automatically use the best devices for audio I/O, video I/O, gesture interaction and text entry that were in my immediate environment. Wherever I was, my future iPhone was working in the background to optimize my user experience by making use of the variety of devices that fill my environment at work, at home, in the car, and at friends’ offices and homes, too. In this sense, my future iPhone’s phone function had faded way into the background, and it really became an intelligent user interface gateway.

I want my Apple devices to incorporate user context into their services, Tim. I know that’s a tall order. I really understand how difficult this is. I think that only Apple can pull it off!

By the way, I am really pleased with my new iPad Air! Tim, this is a terrific Apple product that meets every expectation of mine and even exceeds a few!