Reduce, Reuse, Recycle, REENGINEER

A friend of mine has been preaching (to the choir, I tell you) that the end of the world as we know it is near at hand if we don’t change our ways as a society and “Go Green”. Yes, I agree with much of this message:

Reduce, Reuse, Recycle

But this message leaves out one vital fourth strategy: REENGINEER.

I am an engineer – I know that most things around me can be improved – and many things can be improved in many ways… It is quite frustrating to see shortcomings, omissions and cut corners in so many things when I shop. The lack of refinement causes many consumers to repeat buy until they are satisfied, or until the alternatives are exhausted, or until they surrender to a disappointing solution.

As an engineer, I also know that many things we do are born out of habit or ritual, and not out of a quest for any optimization. Further, much of what we do day to day is shaped by the tools we have at hand, and it frequently is not easy or convenient – or even possible –  to adopt an alternative way of doing something.

SO, I am here today to advocate REENGINEERING.  “Reduce, Reuse, Recycle” is a mantra that addresses the easy changes to the status quo – a very good “first step” indeed because it can be adopted by the masses fairly easily. But that strategy needs a dedication to REENGINEER – not just new refinements to current designs, but new designs for new things and new ways of doing what we do everyday…

Reduce, Reuse, Recycle, Reengineer

Let’s add a fourth corner to the “green pyramid”.

More on this in a future post!

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